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Web and mobile application for digitization of the distribution and suuply-chain procedure with fidelity program
ABOUT THE CLIENT
“BASF Corporation is a German multinational chemical company and the largest chemical producer in the world. The BASF Group comprises subsidiaries and joint ventures in more than 80 countries and operates six integrated production sites and 390 other production sites in Europe, Asia, Australia, the Americas and Africa
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PROJECT OVERVIEW
“Strategic thinking with the customer and then the development of a web and mobile application ‘’My BASF AGRO’’ to control the distribution channel by including resellers and distributors with loyalty system ‘’bonuses and benefits’’
The application allows the automation of order workflow in Morocco/Algeria/Tunisia along with the development of resellers’ loyalty.
The system developed allows BASF administrators to know the volume of orders between the resellers and BASF distributors. The system digitizes the ordering process
1/ between resellers and distributors
2/ between distributors and BASF.
The system also includes a loyalty program management to encourage distributors to order through this channel. The system also allows visualization of several Marketing KPIs in a dashboard for BASF administrators, BASF Sales”
TECHNICAL DIFFICULTIES
“The technical challenge of the solution to be tailor-made from scratch for BASF was to be able to have a solution with an IOS mobile application, an Android mobile application, a Back-office Web application, allowing access to a dashboard and a menu configuration on the 3 platforms.
We had to secure the application with multi-factor authentication and host everything on Amazon Web Services.
It was also necessary to allow interaction with a Google map in order to determine at a glance the geographical areas having the most business impact.”
THE SOLUTION
“The solution that we developed for our client is a web and mobile application that helps today our client in controlling their workflow between distributors and resellers and automating the selling process, we also implemented a loyalty system with bonuses and benefits.
This solution allows BASF to have a global visibility of who are their best and worst distributers and resellers and to take the right decisions about it.”
KEY BENEFITS
“-Knowledge of the resellers who were unknown before our solution.
– Set up a loyalty program to encourage resellers to promote BASF products as a priority.
– Know the practices of the distribution circuits between distributors and resellers, practices that were a black box before our implementation of the tool.
– Allow sales representatives to monitor order flows and intervene if necessary to direct an order to the right distributor.”
TECHNOLOGY
- PHP Laravel
- React Native
- React JS
- PostGre SQL